Your Strategy Should Tell a Story
To make your strategic plan tell a story, you need to approach it like you would any other storytelling endeavor. Here are some tips to help you turn your strategic plan into a compelling narrative:
Start with a clear purpose: Every good story has a clear purpose, and your strategic plan should be no different. Define the purpose of your plan in a way that is clear and compelling, and make sure that it resonates with your audience.
Develop a narrative arc: A good story has a beginning, middle, and end, and your strategic plan should too. Develop a narrative arc that takes your audience on a journey, from where the business is now to where it wants to be in the future.
Use language that engages your audience: The language you use in your strategic plan should be engaging and accessible to your audience. Avoid using technical jargon or complex language that may be difficult for your audience to understand.
Create characters: Just like in a story, the people involved in your strategic plan should be developed as characters. This includes the business leaders who are driving the plan, as well as the employees who will be instrumental in implementing it.
Use visuals: Visuals can help to bring your story to life and make it more memorable. Use graphs, charts, and other visuals to illustrate your key points and make your plan more engaging.
Show the stakes: Just as a good story has high stakes, your strategic plan should show the risks and rewards involved in achieving your goals. This can help to create a sense of urgency and motivate your audience to take action.
By approaching your strategic plan as a story, you can make it more engaging, memorable, and compelling to your audience. By following these tips, you can create a plan that not only outlines your business goals and objectives but also tells a story that resonates with your audience.
